Meet your child's guide
Say hello to Lumi.
A small, curious firefly who lives in every Lumroot kit.
Every firefly has its own light.
Fireflies are one of nature's quiet wonders. They make their own light, soft and warm, glowing in the dark without needing anything else to shine. Each kind of firefly even has its own flash pattern, like a signature only it can make.
Children are the same. Each one carries a light that is entirely their own. It doesn't need to be made brighter or changed to match anyone else's. It just needs room, care and a little encouragement to glow.
That's who Lumi is: a reminder that your child's light is already there.
In every kit
Lumi glows alongside them.
In every kit, Lumi cheers your child on, shares a tip, or wonders out loud: “What's your weather today?” “Who could use a happy note?” Lumi is a little shy at first and brave when it counts. And every brave, kind or creative thing makes Lumi glow a little brighter.
A little game
Can you find Lumi?
Lumi hides on every page of the Side by Side: Wild Places coloring book. As you're coloring, try a fun challenge to see if you can find them all!
